Measuring the success of your campaign helps you improve your next marketing effort. Each time the cycle repeats itself, you become more efficient at honing your message and delivering the right message to the right person at the right time. As a result, you are able to set ever higher goals for your organization, such as acquiring more members, logging more donations, selling more products, or getting your message to a larger audience.
Marketing Suite provides progress and performance feedback at many levels of the campaign. You can view a real-time summary of the campaign's performance, including:
■ The progress of each solicitation, source codes that have been generated, and source codes that have been dropped
■ The number and type of responses resulting from each solicitation
■ The progress, response, and accumulated revenues/costs for each source code
■ The actual revenues and costs compared to the target figures for each source code and appeal
■ Performance information to guide future actions and campaigns
These powerful performance monitoring features are usually sufficiently rigorous for basic campaigns. For more complex campaigns, use RFM Analytics.